Major methods of advertising
Advertising is the form of marketing tactics followed by the companies in order to motivate people to take or continue some action. This is basically done to seek audience attention in order to get more sales or getting more public interest in you. There are many ways in order to get you in connection with the public.
Developing ads is itself an art. Before delivering the ads, there are many important elements which we have to take care about, as graphics, wording, placement of words and graphics, ad placement etc. you have to be really sure what you are delivering in front of public as this is only the way public will know about you. This will really put great impact on the company’s image and the performance.
Flyers, it has become one of the preferred method of promotion. Use of new technique make this style of advertisement quite helpful and is easy to develop. Brochures contains great amount of information about the product. All the information available in this type of promotion activity is quite easy to read and understand.
Direct mail is one of the online tools of promoting you. In this technique you can be in direct connection with the customers. Here you can send direct mail to the customer. Which provides them with all the information about your business. In this you have to keep yourself updated and must have the strong data.
Magazines are one of the commonly used ways of getting popular amongst the audience. This is therefore quite expensive and you have to keep focus on the magazine related to your field. If you want to get promotion through this medium you just have to write a short article for the magazine. Contact the reporter to introduce yourself.
Newsletter, this is one of the most powerful ways of getting to the public and making them know about your company. Now day’s desktop publishing tools can provide you with the desired newsletter that too in very low prices.
Newspaper is one of the oldest forms of conveying your message to the public. In today’s world almost everybody reads newspaper. You can give your ad in the newspaper, letter can be written to the editor, or you can take help of the reporter to write a story about the message what you want to convey. This is quite expensive way of getting promoted but is equally effective also.
Radio announcement, these ads are quite cheaper as compare to the Television ads and this style is still quite common as many people still listen radio while driving cars, etc. in this ads are sold on the package that might be number of ads to be given, length of the ads when they are to be put on the air.
Therefore television is one of the most expensive and the most effective way of promoting your company or business. In this also ads are priced with the same consideration as done in radio.
Hence others of getting popular are bill boarding, posters and bulletin board, online discussion groups, etc.