What is online promotion?
Promotion is the operation of raising awareness for the product among the customers!. The activity is a crucial part of the marketing process. In today’s world, we find different techniques of promotion but, the most considerable is the online promotion. It has been observed that a vital role is being played by these activities in today’s marketing scenario. It is often termed as internet advertising or online advertising where promotion is executed with the support of internet. While some promoters send promotional marketing messages to the users, some opt for unique techniques to attract the customer. Quite similar to other advertising media.
Online advertisement include both the advertiser, who develops advertisement with his online content and the promoter, who grants the display of advertisements displayed at a particular address. Additionally, many advertising organizations are serving the produce. Promoters can also get a fair feedback about the rating of their advertisements.
Today, millions of people use internet facility for working and other tasks. In around 2011, Web advertising profits in the United States, exceeded from those of cable television and broadcast television. The revenues further increased from $36.57 billion to $42.8 billion in the year 2012 to 2013. Not only in US, but online advertising has now become popular in all the business industries of the world. But, the first question arises is- how online promotions can be done? So, the answer can be explained in variable ways like display the advertisement, web banners, frames etc.
These techniques can differ depending on the product that is to be advertised. The online promotion techniques develop various ads using visual text, logos, animations, photographs, and videos etc. which attracts the customer. The ad can be merged with the similar contents of other websites. For example- many educational ads are visible on sites like Gmail, yahoo etc.
Promotion done online :-
Promotion done online can benefit one in various ways. Some of them are like low expenses are involved in electronic transmission; it decreases the money that is necessary for displaying the ads online as compared to offline advertisements. Also, online promotion grants the advertisers to have different options to communicate their message by using links, videos, audios which are not available in offline advertisement whereas some ads even offer user input queries. Additionally, online promotion can virtually attain every global industry.
Online advertising actually affect the real world product sales. Another advantage of Internet advertisement is speed, as once the designing of the ad is complete, it immediately implements without the need to wait for publishers to publish a schedule. On top of that, on-line advertisers can certainly modify or even update ad content faster than offline advertiser.
No doubt, online promotion has made marketing easy but, it has some drawbacks like fraud publisher, technological variation, and banner blindness too. Modern research shows that the internet users frequently ignore the web page area containing display ads and this issue is even worse on the internet compared to offline advertising. Also, technological errors occur on internet promotion like ad-blocking, privacy concerns of browsers, anti-targeting technologies are faced. Fraud of any sort can be experienced such as click fraud, duplicate or fake content publishing, inaccurate data provided by the advertiser and funds issues. Hence, it is clear that online promotion is significant for target business and requires very little investment which attracts many business companies to utilize this way of advertising.